Preventing child sexual abuse starts long before harm occurs. It begins with giving adults the knowledge, confidence and tools to create safer environments for children.
Through funding from the Children's Trust Fund, MOCSA expanded its child sexual abuse prevention with the Something We Agree On campaign. This campaign stretched across the Kansas City metro, increasing awareness, strengthening community partnerships and connecting more families with resources that help keep children safe.
Building on the success of a previous campaign, MOCSA expanded the reach of its prevention messaging in Clay and Platte counties while increasing awareness of its Stewards of Children training and Awareness to Action (A2A) policy consultation program.
Throughout the year, MOCSA's Marketing team developed materials across digital and print platforms, updated online resources for parents and caregivers, managed advertising campaigns, coordinated printed outreach materials and promoted trainings and community events through MOCSA's website, social media channels and e-newsletter. Campaign materials were also translated into Spanish to better serve Hispanic and Latinx communities.
As the campaign progressed, outreach expanded through Google and Meta advertising, direct mail, community materials and billboards timed to coincide with National Child Abuse Prevention Month and Sexual Assault Awareness Month in April.
The campaign emphasized a simple but powerful message: protecting children from sexual abuse is an adult responsibility. Educational resources encouraged adults to have age-appropriate conversations with children and teens while reinforcing healthy boundaries, consent and respectful relationships.
Printed materials included child sexual abuse prevention guides, communication tips for parents and caregivers, and prevention-themed stickers featuring messages such as "Consent is Always Cool," "No. It's a Full Sentence," and "Be the Safe Place."
The campaign reached community members through multiple channels:
- Google advertising generated 1,916,855 impressions and 41,045 clicks across English and Spanish campaigns.
- Meta advertising reached 122,208 people and generated 249,559 impressions.
- 7,337 direct mail pieces were delivered to households in four targeted Kansas City-area ZIP codes with higher rates of child sexual abuse.
- Billboards placed in Clay and Platte counties generated a combined 1,954,988 impressions, helping reinforce prevention messaging to thousands of commuters throughout the region.
The increased visibility also helped connect more organizations with MOCSA's prevention programming.
As awareness of Stewards of Children training grew, MOCSA expanded partnerships with youth- and family-serving organizations across the region, including River of Refuge, Synergy Services, various childcare centers, Start at Zero, The Family Initiative and the Housing Authority of Kansas City. These partnerships strengthened community collaboration and brought evidence-informed child sexual abuse prevention education to more professionals working with children and families.
The campaign also equipped MOCSA staff and volunteers with professionally developed prevention materials they could use during outreach events, community education presentations and partner engagement activities. Consistent messaging helped foster meaningful conversations about consent, healthy relationships and child sexual abuse prevention while reinforcing MOCSA's role as a trusted prevention resource.
Each year, MOCSA reaches more than 70,000 individuals across the six-county Kansas City metropolitan area through prevention, education, advocacy, counseling and legal services. By expanding prevention messaging and increasing access to resources, campaigns like Something We Agree On help ensure more adults are prepared to recognize their role in protecting children and creating communities where every child can grow up safe.